ISO INTERNATIONAL STANDARD 20671-1 First edition 2021-11 Brand evaluation Part 1: Principles and fundamentals Evaluation des marques- Partie 1: Principes et fondamentaux Reference number IS0 20671-1:2021(E) ISO @IS02021 IS0 20671-1:2021(E) COPYRIGHT PROTECTED DOCUMENT @IS02021 All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on the internet or an intranet, withoutpriorwrittenpermission.Permission can berequestedfrom eitherIso at theaddress below orIso'smemberbodyinthecountryoftherequester. ISO copyright office CP 401 · Ch. de Blandonnet 8 CH-1214 Vernier, Geneva Phone: +4122 749 0111 Email: [email protected] Website: www.iso.org Published in Switzerland ii @ IS0 2021 - All rights reserved